Rotary to develop better communication strategies
The Rotary Club of Woy Woy was determined to focus on boosting its profile in the community by developing better communication strategies and by fostering deeper community connections, club president Mr Russell Grove has said.
"The success of any Rotary Club is dependent upon the connections they make," he said.
"The Rotary Club of Woy Woy is no exception to this concept.
"Often we are focused on just getting people in the door and providing a list of things these new members can be involved in.
"We need also to ask what these new members see in the community that needs help or attention and find out what their passions are which may lead to new ideas for worthwhile projects for the Club to pursue.
"Making connections with the community is important.
"If there was a cause one of our members or the club at large was passionate about, we could join a Rotarian Group and partner with other Rotarians or others who are expert in the field.
"Connecting and partnering with non-Rotarians in our community to carry out service projects as a Rotary Community Corps increases the availability of resources and possibly creates an environment for membership development," he said.
"It is also important that we develop and maintain connections and a good relationship with our local media outlets whether they be print, television, radio or online.
"We need to talk with them about our plans for community initiatives: How we have identified the challenge or opportunity, mobilised club members and are taking action to create a lasting solution.
"The reality is that today social media is thoroughly integrated with people's personal and professional lives.
"It is suggested that a website is not enough and that there is a need to be active on social media, where younger audiences are already spending their time.
"Social media is a vibrant, active community for our club members to have the opportunity to meet prospective members and community leaders. This becomes an extension of our club online.
"To get started along these lines we need to understand our target audiences so we can showcase interesting service projects and upcoming social and networking events which the club is planning.
"We need to identify club members with expertise in this area or are interested and willing to learn.
"We do not need to be afraid, just start and be focused.
"It is worth a try. What do we have to lose?
"All these ideas lead to promoting Rotary and hopefully attracts others to join to pursue Service Above Self," Mr Grove said.
SOURCE:
Newsletter, 28 Mar 2019
Russell Grove, Rotary Club of Woy Woy