Award for email marketing

A home business based in Woy Woy has been recognised for being among the top 500 small businesses in its use of email marketing.

"We have always been early adaptors of new and practical marketing initiatives and adapted email marketing methods for ourselves and our clients in early 2000," said Ms Sue Henry, whose business Small Business Accelerator won a VR500 award.

"I am a professional speaker and the co-author of two small business books and have contributed to many small business publications both on and offline over the past," she said.

"The monthly newsletter we send out is designed to bring practical how to tips and ideas to our small business customers."

To qualify for the VR500 awards, customers had to have sent at least four email campaigns in the fourth quarter of 2010, and mailed to a list size of between 100 to 500 opt-in subscribers.

"To consistently see the open rates and click through rates tells us that these tips are helpful and encouraging to our customers.

"We are really proud and thrilled to be recognised amongst the top 500 globally in these awards," she said.

Award organiser Vertical Response organiser Ms Janine Popick said: "The winners prove that email marketing is being used very effectively to help grow small businesses."

Small Business Accelerator is a home based business consultancy specialising in sales, marketing, networking, customer engagement and business growth for the small business sector.

The business was established in Sydney 11 years ago and relocated to Woy Woy in 2007, with clients seeking its services from Newcastle, the Gold Coast, Sydney, Melbourne and the Central Coast, said Ms Henry.

Media Release, 18 Jan 2011 Sue Henry, Small Business Accelerator