New fitness business

A new business has opened in Ettalong that specialises in fitness training, massage and rehabilitation.

Branches Fitness and Health is being run as a mobile business and with a permanent massage facility in Broken Bay Rd, Ettalong.

The business has been operating for around two months after proprietor Ms Michelle Williams moved to the area from Alice Springs six months ago.

"I moved to Alice Springs to work as a primary school teacher," said Ms Williams.

"It was there that I began to work on my dream to become a fitness and well-being professional.

"I studied hard to complete my qualifications while teaching full-time," she said.

"The true nature of my business is all about maintaining quality of life.

"Although the service offers fitness training, massage and rehabilitation, it is the combination of the three components that make it distinctive.

"Having knowledge and skills in all three areas allows me to offer a service that emphasises the importance of a holistic approach of an all-round health and well-being service," said Ms Williams.

"I focus on core strength conditioning and training and I practise deep tissue and sports massage to assist those who overtrain and who suffer from muscle fatigue.

"Then there is more specific exercise rehabilitation for people suffering from post-operative or sports injury," she said.

Ms Williams said she was drawn to Ettalong by its relaxed, seaside atmosphere.

"I believe Ettalong has the potential to bring small businesses long-term success.

"For me, it is a lifestyle and the connection with the community.

"It feels right and I am determined to make a difference," said Ms Williams.

Email, 10 Feb 2011 Michelle Williams, Ettalong