Sponsorship is child exploitation
McDonald's sponsorship deal has turned Australian Little Athletics into logo-wearing, low-paid child labour working for the foreign owned burger-master on low rent public land.
As a great grandfather, a returned soldier, a former veteran athlete and a former BUGAUP activist, I object to the exploitation of young children for the benefit of the commercial advertising industry.
Parents who sell advertising space on the person of their child should consult their consciences about possible child abuse.
Amateur athletics is a sport that can be enjoyed on a shoestring budget without the intrusion of commercial advertising onto public sports fields or the pollution of the minds and bodies of Australia's future adults.
John Collins,
Woy Woy