Shopping centre trade exceeds expectations

Deepwater Plaza has performed well above the expectations of its management in a national survey of district shopping centres.

The survey compared centres with floor areas between 18,000 and 43,000 square metres.

Deepwater Plaza was one of the smallest surveyed - 96th of 101 shopping centres.

Deepwater Plaza ranked 58th in total sales per square metre and 12th in specialty sales per square metre.

Deepwater Plaza outranked Lake Haven (39th) and Stockland Bateau Bay (46th) in specialty sales.

"This is a fantastic result for Deepwater Plaza.

"We are completely blown away by this result," said Ms Marr.

She said that, for the first part of 2006, the shopping centre was undergoing a $12 million redevelopment which slowed sales and customer traffic.

"To come out of the development and rank so highly is just unbelievable," she said.

"These results highlight the strong focus our retailers have and the loyalty of our customers who continue to shop here and support local businesses."

The survey was published in Shopping Centre News as the "Little Guns 2006" report, according to Ms Marr.

Built in 1984, Deepwater Plaza has "annual sales of $106 million with foot traffic of 3.7 million people".

Deepwater Plaza is managed by Savills Australia.

Press release, 29 Jan 2007 Julie Marr, Deepwater Plaza