Benefits from a business relationship
The longevity and success of Peninsula News has been made possible, in no small measure, to the hard work and dedication of local businessman Cec Bucello.
Peninsula News is community-owned but Cec's business has, until recently, organised the production of the newspaper in return for the right to retain income raised by selling advertisements.
Cec employed a journalist dedicated to writing news about the local council meetings from a Peninsula perspective, and to provide an office through which news contributions could be received.
Having the commercial operation undertaken by a separate organisation has had benefits for Peninsula News and its readers.
It has enabled the association to focus entirely on providing a news service, and not have to concern itself with the production or commercial operation.
It minimises the conflict of interest arising from operating an advertising service.
It has enabled it to remain independent and to remain true to many of its original objectives, which serve the interests of local readers.
Mark Snell, 6 Aug 2020