PCYC assesses strengths and weaknesses

PCYC Umina is holding a marketing camp to assess its strengths and weaknesses and plan for the future on Friday, April 22.

The marketing camp is a one-day intensive program delivered, in consultation with club management, key stakeholders and the wider community, by the marketing and communications team at the NSW PCYC.

The camp will be used to assess Umina PCYC's current marketing and communications plans, identify areas for improvement, initiatives and ways to help clubs connect with their local community and fulfil their mission and vision as detailed in the clubs' strategic and business plans.

Junior and senior groups have been invited by the manager to be part of one-hour, free-ranging "brainstorming" discussions to identify: strengths of the club's operation; weaknesses or barriers to delivery of "a great club", including the club's "place in the community".

The brainstorming session will also look at opportunities for improvement and increased revenue and membership, fulfilment of the club's mission and vision and community engagement; and threats or perceptions which exist which could hinder or prevent the future of these strengths and opportunities and vision and mission fulfilment.

The senior and junior groups will each consist of between six and 10 people invited by the club's manager, Mr Martin Eddy.

The senior group will consists of the club president and a key volunteer; an outside stakeholder from the local council, key members or community supporters with knowledge of PCYC and the club with expertise to offer from the perspective of club promotion, marketing or community liaison.

Also included in the senior group will be the club's regional general manager key business or funding supporters of the club, any present or past club member able to offer a historical perspective on the club and anyone else deemed suitable by the club manager.

The junior group will involve young people aged between 15 and 22 and include: long-standing, enthusiastic and committed junior members; senior high school students from the local area; a club Blue Star graduate or participant; a key club youth volunteer; and a key club youth employee.

The one-hour sessions will involve discussing the place of a club in the community/wider world, identification of strengths and weaknesses, identification of a small number of achievable or critical goals.

The results of these discussions will then by compiled shortly after the camp by the marketing and communications team with the assistance of the manager to be included in the marketing plan (in the form of a detailed activity grid) depicting key marketing and media activities.

Activities will commence at 10am and finish with a social media chat.

Mr Eddy is interested in hearing from community members who wish to contribute to the day.

Email, 4 Apr 2016

Martin Eddy, Umina PCYC