Ettalong promoted in tourism campaign

The tourism campaign targetting visitors from Sydney and Newcastle will highlight opportunities for short breaks at Ettalong

The $40,000 cooperative marketing campaign which will until October aims to drive more visitors to the Central Coast.

Central Coast Tourism CEO Mr Oliver Philpot said the campaign would promote the region as "an ideal location to live life to the fullest".

"It also highlights the accessibility of the Central Coast, just one hour north of Sydney and south of Newcastle, providing visitors with more time to enjoy their holiday and less time on the road travelling to the destination," Mr Philpot said.

Jointly funded by the Mantra Group, the aim of the campaign was to build the tourism business for the region by implementing an integrated marketing campaign using print, radio and digital marketing activities, according to Mantra marketing director Mr Ken Minnikin.

"This will benefit everyone who lives and works in the Central Coast region," said Mr Minnikin.

"This dual commitment also highlights a unified approach to the future of tourism in the region and shows the mutual support between Mantra and Central Coast Tourism."

The resort has a selection of accommodation options including studio rooms, self-contained one and two bedroom apartments and three bedroom penthouses.

The campaign is supported by Destination NSW through its Regional Tourism Partnership Program.

Press Release, 19 Mar 2012 Naomi NcNamara, Mantra Group Photo: Hamilton Lund