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Collapse Issue 430 - 16 Oct 2017Issue 430 - 16 Oct 2017
Collapse  NEWS NEWS
Grant to continue waterway cleaning
Committee calls for marketing for the Peninsula
Community plan organisation to incorporate
Beaches given a good rating
Peninsula unrepresented on key council committees
Look at alternatives to rail crossing, says chamber
Shopping centre plans fall foul of amalgamation
Call for MP and council to work on coastal management
Mayor's allowance set at $113,280
Rotary club plans youth charity ball
Landcare volunteers visit Rileys Island
Fairhaven looks for bingo volunteers
Rotary holds graffiti removal day
Libraries close for upgrades
Oyster Festival to include art exhibition
Open day at community garden
Alleged murderer dies in custody
Community day
Uniting Church spring fair
Equality supporters meet at Ettalong
Collapse  FORUM FORUM
Law says waterways responsibility is with Minister
We like it the way it is
Getting the word out
Many have moved here to escape congestion
Infrastructure must come before change
Letter is excellent example of good citizenry
Club acknowledges public-spirited residents
Let's plan an educated future
Shopfronts need a blast
Do councillors visit Woy Woy?
'Emergency dredging' is a joke
Full review needed before rezoning
Development priority will not convince new council
Collapse  HEALTH HEALTH
Bowling clubs present cheque to Health District
Free hearing tests offered in Woy Woy
Collapse  ARTS ARTS
Jimmy Barnes comes to Umina for second book signing
Artists exhibit at Wagstaffe hall
Crafts centre holds annual art show
Mongolian music at folk club
Retirement village choir to raise funds for album
Lifesaver publishes children's book about beach safety
Scammers target Patonga artist
Collapse  EDUCATION EDUCATION
Children's author to visit Umina
Pretty Beach wins council environment award
Students visit reptile park
Collapse  SPORT SPORT
Volunteers wanted by disabled surfers association
Collapse  EDUCATION EDUCATION
Champion at body-building nationals
Collapse  SPORT SPORT
Umina minor pairs final
Twells takes out singles championship
Woy Woy Rugby Union club presents awards

Committee calls for marketing for the Peninsula

The Peninsula Tourism Committee has called on the Central Coast's new tourism marketing and industry services agency, Affinity, to organise packages and campaigns that will specifically support tourism on the Peninsula

The committee is a sub-group of the Peninsula Chamber of Commerce and includes Mr Larry Altavilla from the Ettalong Beach Tourist Resort, Mr Bill Jackson from the Ettalong Diggers Memorial Club, Ms Sue Fowler from Woy Woy Deep Water Plaza and Mr Justin Sheppard from the Ocean Beach Tourist Resort.

Committee chair Mr Altavilla said he had not had any direct contact from Affinity since their appointment in June but he was looking forward to their first Tourism Industry Update due on October 24.

Affinity Partnership, a consortium of three organisations, was awarded a two-year contract by Central Coast Council with an annual budget of $800,000 and an official start date of July 1.

The new group replaces Central Coast Tourism, which had been responsible for promoting the region, jointly funded by the former Gosford and Wyong Councils, for over 20 years.

"We want to see that money being spent on promotion and that, in turn, will deliver more people to stay in our resorts and visit our area," Mr Altavilla said.

Mr Altavilla said he used a mixture of online promotion, referrals and direct marketing to existing clients to ensure a low vacancy rate at his own venue.

"The Affinity promotions have to be along the same lines as what we do but with other mediums including television and radio advertising," he said.

He said he did not believe region-wide promotions of the Central Coast would help the businesses on the Peninsula who depended on strong spending from holiday makers and day trippers throughout the year.

"I think the marketing will need to be segmented by micro locations to get the full effect," he said.

"They are engaged to represent the Central Coast but their efforts will be fragmented if not focused on geographical areas by doing packages and campaigns around those areas."

One segment of Affinity's first Tourism Industry Update will be the announcement of a new industry services program.

Mr Altavilla said, if Affinity wished to get support for the program from the Ettalong resort, it would need to "basically establish and identify the market and how they will deliver results and that would mean delivering an audience and get people coming to our business and our venue," he said.

"It was very hard to measure results when Central Coast Tourism was on board because it was all about justifying each of their positions.

"Our core business is mid-week over 50s packages and day trippers who mainly come from Sydney, Newcastle and the Hunter Valley.

"New promotions to Sydney's Northern Beaches would be a good idea so they can get on the ferry and come directly to our area but I don't think there is any need to do marketing further afield," he said.

Mr Altavilla said he would be prepared to give Affinity time to settle in to the role before expecting measurable results from any of its strategies or campaigns.

"Any new organisation coming in to a new role needs at least 12 months before it could produce results or even produce a strategy to have ready to put in place.

"The first thing it needs to do is consider who is going to want to come and stay," he said.





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