Party plan for body piercing

Body piercing parties are being run on the Peninsula, following the merger of two Umina businesses.

Radiance by the Sea and Hair Anew have combined to provide hair and beauty services under the one roof.

Proprietor of Radiance by the Sea, Ms Lisa Smyth, said she had found a new way to expand her market by moving her beauty business to Hair Anew.

Ms Smyth has introduced body-piercing parties to the Peninsula as part of her new business venture.

According to Ms Smyth, Tupperware and Amway parties are a thing of the past.

"I have not heard of anyone on the Coast who can beat my party deals," Ms Smyth said.

Ms Smyth said the new party is so popular that she has been able to lower prices.

"A party host who gets five paying customers gets one free," Ms Smyth said.

"I gave one man five free piercings because he had so many guests.

"Now after a hairdo and a nose stone, Lisa can tint eyelashes and give a manicure, facial and massage."

Co-owner of Radiance by the Sea and Hair Anew, Ms Sharon Clarke, said that since the change, business is booming.

"I have had to hire new staff to cater for demand," Ms Clarke said.

Radiance By the Sea and Hair Anew is located at 303 Trafalgar Rd, Umina.

Christine Finlay, 20 Jul 2007